Speaking on a popular podcast, at an industry event, or hosting a joint webinar are excellent content collaboration opportunities to help you earn links organically. However, they aren’t as powerful as links from other relevant industry blogs, as Google knows you can fill out these profiles yourself. These links are easy to create and help Google understand that you’re a legitimate website. If you have a local business, you can use a tool like BrightLocal to identify citations (review websites like Yelp, NextDoor, etc.).
Target localized keywords
It provides deep insights into your website’s visitors and their behaviors. Google operates mobile-first indexing, which means Google predominantly uses the mobile version of the content for indexing and ranking. An HTML tag that exists in the head section of each webpage, title tags provide an initial clue or context as to what the topical subject matter of the respective page is.
Instagram Marketing
If you’re not sure whether your website is mobile-friendly, you can test it with this tool from Google or go to Search Console and see if there are any issues in the Mobile Usability section. It means that most of the websites are crawled and indexed in their mobile version instead of the desktop version. Not only for the obvious reasons but also because the usage of HTTPS protocol has become a minor ranking signal in 2014.
- Occasionally the snippet may be sourced from the contents of the meta description tag, which is typically a succinct, one- or two-sentence summary of the page.
- You can use the meta noindex and meta nofollow tags for similar purposes, though each functions differently from one another.
- There’s no getting around the fact that creating content that stands out in 2021 takes a ton of work.
Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, and other materials. With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website. It might be important for you to opt out your site as a whole or sections of it from appearing in search results. For example, you might not want your posts about your new embarrassing haircut to show up in search results.
Internal Link
UX can indirectly help with SEO because people are more likely to share and link to user-friendly site. UX can directly help with SEO because Google knows when people start “Pogo sticking” after landing on your site from the search results. If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow. Avoiding duplicate content is one of the most important SEO best practices to keep BHS Links in mind. It’s no secret that you want to use your keyword a handful of times on your page.