However, for structured data to be effective, it must be correctly implemented. Also, as shown below, a seoClarity crawl will collect these issues. This report will show any potential issues with these tags (e.g. duplication, values that are too long, or are missing). SeoClarity’s Page Speed Analysis gives a handy point of view by combining all these issues across the site to prioritize the impact. It also allows you to keep track of page speed on a weekly or monthly basis, making it easier to monitor and evaluate your progress.
Understand how your URLs fit into your site’s structure and focus on your most valuable pages. Track key SEO metrics and technical insights to refine your strategy and rank higher. These Semrush SEO audit reports help monitor your website to make sure that its site health is improving and you can catch all upcoming issues before they become trouble. This report will help you find all of your internal linking issues, carefully organize your website structure, and ensure efficient PageRank distribution. Optimizing content for Large Language Models (LLMs) has become more and more important. Making content easy to understand for LLMs increases visibility.
Step-by-step SEO Checklists
Beyond the on-page stuff, Clearscope also has tools for more general keyword research, position tracking, keyword discovery, and even keyword opportunities. I don’t imagine there are many fuller-service SEO tools Clearscope can replace, but as a premium standalone tool, it’s the gold standard for automatic on-page SEO auditing. One of the more unique audit features is the ability to explore the audit by structure. This interface shows you how metrics like HTTP status code, content type, traffic, and indexability stack up on structural levels based on your site’s hierarchy. This can help you potentially diagnose those hard-to-find structural issues when you can’t figure out why performance is down even though you’re seemingly doing everything right.
A 3xx redirect code is less lethal, but it typically means the URL you’re auditing isn’t the one that’s going to rank. If you’re auditing only a single page, nearly everything on this checklist can be audited manually by hand, using various tools and an hour or two of your time. That said, if you want to audit multiple pages at once, or scale your process, it’s typically helpful to run a site crawl across your entire site. The “Free SEO Tools” page is a valuable asset for anyone looking to optimize their website’s performance in search engines, offering a wide range of tools and resources at no cost.
How to build internal links
Popular SEO tools include Morningscore.io, Google Search Console, Ahrefs, and SEMrush, each offering features to support your SEO work. Want to know how an SEO audit keeps you ahead of competitors and how to perform a complete SEO audit? Read on and discover how SEO audits save time, money, and effort while driving your website to success.
So you can see exactly what you’re doing well, and what you need to improve. I use Detailed when I want to get quick page insights without opening separate tools or tabs. Keyword Insights gathers live search terms from Google Autocomplete, People Also Ask, and Quora. So, it might surface more up-to-date, trending topics, but without the data of a tool like Semrush.
- You might be surprised, but there are many, many ways to create web links.
- To test your website is configured correctly, open a browser window and check that all website variations redirect to the same version.
- Fixing broken links works better when you do it at scale, and your efforts may be more greatly rewarded when you prioritize internal links.
- Get insights into the tech you (or the competition) uses to optimize, track, and measure site performance with our code analysis.
- Health Score gives you a high-level overview of your SEO performance based on the number of errors found.
Running a comprehensive website crawl is like giving your site a thorough health check-up. It uncovers issues that might not be easily noticeable but are critical for SEO SEO Anomaly performance. The first step is to check whether your website is penalized by Google. Your rankings will be negatively affected if your website is under a manual or algorithmic penalty. If your goal is to spend a lot of money on an SEO tool, there are plenty of premium options out there.
You’ll need to run one using AWT to form the basis of your SEO audit. Analyze your WordPress site to detect critical errors and get actionableinsights to boost your SEO and get more traffic. You’ll then want to scour the search index for places where non-HTTPS URLs appear. You can use the Index Status report in Search Console to see which version of your site’s URLs are canonicalized. Unlike other SEO audit software, Screaming Frog is a desktop app. With Screaming Frog, you can analyze up to 500 URLs (if you have more than 500 URLs, you’ll need to purchase a Screaming Frog license).
SEO Score
For example, suppose a site is penalized by Google because of thin content. In that case, you should audit the quality of your content and either improve, redirect, or remove pages that don’t meet the quality standards. Whichever SEO tool you pick, remember that very few products out there are dedicated solely to auditing. Most are part of more general SEO suites, so it’s worth considering your long-term SEO needs and whether your product of choice has other tools you’ll need down the road. Another highlight feature is the Internal Link Opportunities application, which recommends anchor text and target URLs for pages across your whole website.
Look for commands that might be limiting or even preventing site crawling. Starting your SEO audit with technical aspects is essential as it lays the foundational groundwork, allowing your content and on-page strategies to perform effectively. Access the entire seoClarity Data Ocean for your data science, analysis, or machine learning projects. Previous B Corp award-winning agency owner (acquired by SideShow Group) with 20 years of experience in SEO and ecommerce advisory roles, covering both strategy and technical execution. Carl has previously worked on digital strategies for BlackRock, British Airways, Aviva, John Lewis, O2, Eventbrite, Marks & Spencer, NAP Group, Estée Lauder, and Compare the Market. To make things easier, break them down into manageable chunks based on how quickly you can implement them.